Volkswagen is to start producing cars in Kenya and Rwanda and start a ride-hailing service in Kigali, as the German carmaker expands pay-per-use transportation business models in markets where rival Uber has not gained traction.
Emerging markets with poor transportation links have become a key battleground for establishing new mobility services, with Uber competing with newer rivals like Ola, backed by Japan’s Softbank, and China’s Didi Chuxing.
Source: www.engineeringnews.co.za
VW to launch ride hailing in Rwanda as part of Africa expansion